In 2012, Damien Fleury founded his own wine company, THE SWISS WINE STORE (TSWS), in Hong Kong and has taken the post of executive director. TSWS offers a unique and genuine collection of high quality, terroir-driven artisanal wines which are made from rare or indigenous grape varieties.
The wide and diverse selection of red, rose, white, sweet and sparkling wines selected by TSWS come from the top and greatest Swiss family wineries. Since its marketing, Swiss wines from TSWS are highly praised and listed in top hotels and restaurants of Hong Kong such as The Four Seasons, The Peninsula, The Ritz-Carlton, The Island Shangri-La and The Mandarin Oriental, and private clubs such as LRC (Ladies Recreation Club), The Hong Kong Club, The Hong Kong Golf Club and more.
Damien Fleury, a native of the French speaking area of Switzerland, developed a passion for treasured Swiss wines around the early 2000's. Damien's refined and eclectic taste associated with a quest for the best and for authenticity leaded him to become a very close friend to some of the finest Swiss artisan winemakers.
Since then Damien has been devoted to promoting and developing the image of Swiss wines in collaboration with official Swiss organizations during public events and fairs such as Vinexpo in Hong Kong and private events with prestigious Swiss brands such as Hublot, Blancpain, Montblanc and many others. Damien also organized and coordinated Swiss Wine Masterclasses at Vinexpo in Hong Kong with Paolo Basso, Best Sommelier in the World 2013.
Since the Roman Empire
162nd country by its area
20th country by its vineyards area
The national production covers 35% of the country’s demand and only 1 % is exported for prestige
70% of the Swiss territory is tormented and mountainous
High altitude vineyards located between 270 and 1100 metres
A climate strongly influenced by the Alps
Cool climate wines among Alto-Adige, Burgundy and Alsace
Generally with low alcohol 12-13%, occasionally 14-15%
Versatile and pleasant. Favorable for various food pairing that do not mask the flavours of a dish
Les Frères Dutruy, located in La Côte, Vaud, Switzerland, is one of the finest Swiss winemakers and a star brand in TSWS.
The family estate was founded in 1917. Representative of young generation owners, the two brothers Christian and Julien Dutruy had broadened their horizons by studying and working abroad before taking over the century old family estate in 2006.
Renowned for their fresh and modern wine styles, and among others for bringing back its nobility to the Gamay grape, they have become the reference between Nyon and Geneva.
Christian and Julien inaugurated a brand new state-of-the-art winery in 2015 and have stuck to organic farming firmly.
SWISS WINERY OF THE YEAR 2017
GAULT & MILLAU TOP 100 SWISS WINERIES
VINUM TOP 150 SWISS WINERIES
MÉMOIRE DES VINS SUISSES
Tasting Notes Brilliant straw color. Subtle and complex aromas of white flowers, linden, wisteria and mineral notes. Voluptuous and rich mouth-feel
Food Pairing Ideal with aperitifs, fish, chicken, seafood, cheese
Tasting Notes Deep purple color. Red and black berries aromas(black cherry, sour cherry). Complex well balanced palate with smooth and silky tannins
Food Pairing Duck terrine, poultry, meat, game, grilled fish, cheese
A Unique Alpine Terroir
Cool climate wines with a great minerality
Defining Indigenous Grapes
A rich variety of grapes married with outstanding terroirs
Fresh Fine Wines
Providing pleasant and versatile wines for food pairing