Chopard, Legend of 19th Century Watches
Louis-Ulysse Chopard, founder of Chopard, was a young and talented watchmaker, learning technical prowess of watchmaking since his childhood. In 1860, Louis-UlysseChopard with great ambition set up his own shop, and grew to be the very backbone of Swiss watchmaking in the 19th century.
The Karl Scheufele Company and the takeover of Chopard
Keen on the famous quality of Swiss made products, in 1963 Karl Scheufele acquired Chopard, keeping the pursuit of innovation and outstanding quality. Chopard gained worldwide reputation and became celebrities' optimal choice.
The Heirs of the Scheufele Family
Karl and Karin remain as the Chairmen. Their children Karl-Friedrich and Caroline have played an active part in the company and are Chopard's current co-presidents. They each showed their independence: brother Karl-Friedrich manages the men's collections, namely watch section while Caroline Scheufele is responsible of the ladies' collections which is jewelry section.
In harmony with its past and with Chopard's pragmatic philosophy, independence is the primary value of the company. As such, production has reached a high level of vertical integration to ensure the ability to decide and create freely. At the same time, it allows the Chopard group to maintain a permanent level of high quality and constant innovation, keeping the Swiss knowledge alive through the generations.
Success is the child of audacity. It requires a delicate balance between the determination to promote company growth and the ability to take calculated risks. Each Chopard creation has its own story, and creativity is both encouraged and supported in each field of activity. From the Design and R&D teams in Geneva who carry the Swiss expertise, to our customer sales attendants in each boutique, every member of the Chopard family strives to bring a unique touch.
For several years now, Chopard has been demonstrating its commitment to social responsibility, indeed placing it at the very core of its values. A certified member of the Responsible Jewellery Council (RJC), a leading environmental, social and ethical standard setting organisation, Chopard has created together with Livia Firth, founder and creative director of Eco-Age, a programme named The Journey to Sustainable Luxury. First launched in May 2013 at the 66th Cannes Film Festival, this major project is expressed through concrete actions designed to nurture the development of sustainable luxury. The Swiss watchmaker-jeweller thereby commits to sourcing materials from suppliers openly displaying responsible social and environmental practices. The latter have given rise to new Haute Joaillerie creations grouped within the Green Carpet Collection.
The Palme d'Or is the ultimate symbol of the Cannes Film Festival, annually rewarding the best film in the official selection. Redesigned by Caroline Scheufele in 1998 and crafted each year since in the Chopard workshops, it has been made since 2014 from ‘Fairmined' certified gold, testifying to the approach initiated by Chopard and aimed at promoting sustainable and ethical jewellery.
The undisputed emblem of the world's most glamorous film event, the Palme d'Or also symbolises the exceptional relationship between the Swiss jeweller and the Cannes Film Festival. Redesigned in 1998 by Caroline Scheufele at the request of Pierre Viot, then President of the event, the new interpretation of the trophy marked the start of a partnership that has been steadily strengthened ever since. By enhancing it with ethically sustainable qualities, Chopard and the Cannes Film Festival began writing a new chapter in their shared history and boldly proclaimed their determination to work towards a luxury that is both civic-minded and respectful of the environment.